2015 Skoda Fabia
ŠKODA’s Head Designer Jozef Kabaň speaks about the demands on form and
function of the new ŠKODA Fabia.
Question: A few months ago, the ‘ŠKODA VisionC’ design study gave us a
first glimpse of the future ŠKODA design language. In what way does the new
ŠKODA Fabia reflect this development?
Jozef Kabaň: We have demonstrated with the ‘ŠKODA VisionC’ design study how
ŠKODA is able to combine great functionality with an expressive, emotional and
more sharply defined design. This new design direction is the next step in the
development of our brand and the new ŠKODA Fabia is the first model to
communicate this design language. Drawing on elements of the ‘ŠKODA VisionC’
design study, the Fabia is more expressive, more dynamic and sportier.
Question: Why more emotions?
Jozef Kabaň: Demands on a car brand and its design develop over time. In
recent years, ŠKODA has made a name for itself by producing cars with great
functionality and above-average interior space. We sense that now is the right
time to create a stronger connection between the functionality of our cars and
an expressive and emotional design. You could say, that we are taking steps
back to our roots. ŠKODA has a tradition of building design-oriented cars which
are full of emotion, such as the legendary ŠKODA Popular Monte Carlo in the
1930s. We want to live up to these standards today.
Question: Does more emotion come at the expense of the new Fabia’s
practical features?
Jozef Kabaň: No, quite the opposite. In spite of all its emotionality, the
ŠKODA Fabia remains more than true to its fundamental virtues and is more
spacious, practical, economical and clever than ever before. Despite its more
dynamic design, we have increased the space in a number of important areas. The
boot is bigger and has the largest capacity in its class, the interior is both
wider and longer. In addition, we offer up to ten new ‘Simply Clever’
solutions, including MirrorLink technology, available in a ŠKODA vehicle for
the first time, to connect a smartphone to the vehicle. Furthermore, this
compact car is up to 17 per cent more economical and has innovative assistance
systems from higher class cars. Our new Fabia proves that emotionality and
functionality complement each other perfectly.
Question: From a design perspective, what is special about the new ŠKODA
Fabia?
Jozef Kabaň: During the development of the third-generation Fabia, we
focused on creating a sportier vehicle and made the design altogether crisper.
The result is a young, fresh and modern compact car that sets new standards in
its segment.
Question: Which design elements have you used to achieve this?
Jozef Kabaň: Firstly, we have given the car tighter proportions. The new
ŠKODA Fabia is flatter and wider than before, giving it a fuller stance on the
road. It also has sharp edges, clear lines and features crystalline design
elements. This has allowed us to achieve greater contrast and a very
distinctive interplay of light and shadows. All that gives the vehicle a unique
and self-assured character.
Question: The car appears much more confident than before. Is that just
because of its new proportions?
Jozef Kabaň: Not just because of this. The front of the car is one example:
we designed the grille and the headlights so they appear optically stronger as
a graphical unit. This makes the car appear wider, as does the
powerfully-contoured bonnet with the two distinctive beadings on the sides. The
wide and precision-cut headlights, alongside the width-enhancing fog lights,
add to this effect. The clear horizontal structure of the back of the car also
demonstrates strength. The powerful silhouette, together with the high, sharp
tornado line creates more dynamics.
Question: More and more customers want to add a personal touch to their
car. What can the new Fabia offer them?
Jozef Kabaň: There is more opportunity to customise the Fabia than ever
before. 15 different body colours are available, as well as a special colour
concept which offers customers the chance to individually select the colour of
the roof, rims and exterior mirrors. We offer three lines and numerous options
for the car’s interior.
Question: What is the significance of the crystalline elements?
Jozef Kabaň: ŠKODA is proud of its Bohemian heritage. The sharp lines, the
clear contouring and the fine cut of the new Fabia’s headlights pay homage to
the Czech tradition of glass art, and high degree of precision as well as
high-quality finish stand out. The rear lights are particularly impressive.
Source:Skoda Press
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