2015 Toyota Camry
So what do you do when you have the best-selling car in the industry for 12
straight years? You find ways to make it even better. That’s exactly what
Toyota did with the introduction of the new 2015 Camry. After selling almost a
million of the industry’s benchmark sedan since the current generation launched
in 2011, Toyota stripped it down to its chassis and rebuilt it from the ground
up, raising the bar yet again in the ultra-competitive mid-size sedan segment.
“Customers today love the durability, quality and value that the Camry
represents, but they are looking for a little more style, comfort and
performance, and this 2015 Camry has all of the above,” said Bob Carter, senior
vice president of automotive operations of Toyota Motor Sales, USA, Inc. “This
is the new Camry, and it’s coming from the new Toyota.”
Toyota designers and engineers re-imagined nearly every exterior surface of
the car. Only the roof remains unchanged. The new, upscale interior features
premium, soft-touch materials throughout the spacious cabin. Advanced
instrumentation with intuitive controls helps keep the driver’s eyes safely on
the road ahead.
Underneath the striking new exterior, the chassis and body structure are
bolstered with additional spot welds, enhancing rigidity for better ride
quality. A retuned suspension takes the Camry’s handling to a whole new level
of responsiveness.
Two new grades, the sporty and luxurious XSE and the eco-fun Hybrid SE,
join the well-equipped entry LE and the premium XLE grade, giving customers
more choice than ever before.
An Expressive and Athletic Exterior
The 2015 Camry’s exterior is more expressive and athletic with prominent
character lines. The new car is slightly longer (1.8 inches or 45 mm) and
features a widened track (0.4 inches or 10 mm) that communicates a dynamic
stance and presence.
A pronounced body line starts from the Camry's muscular front fender and
spans across the doors and rear quarter panel, conveying a sense of motion. The
completely revised, more aggressive front bumper cover features a wider more
prominent trapezoidal grille shape, expressing a lower center of gravity.
The 2015 Camry will be available in 10 colors, including the new Celestial
Silver Metallic and Ruby Flare Pearl.
New Lighting Shines with Form and Function
The new sleek headlamps complement the aggressive front fascia, while the
front turn signal indicators and LED DRL’s are integrated for an elegant
appearance. The 2015 Camry will offer exterior lighting with available LED low
and high-beams and auto static leveling. The Camry’s rear tail lamps sweep into
the tapered sheet metal at the rear of the car. A decorative garnish connects the
tail lamps across the trunk lid and emphasizes its new sporty stance.
A Modern, Refined Interior
The interior of the new Camry is more refined than ever with premium
materials, roomier feel and improved amenities. The center stack features a
high-tech, upscale look that smoothly integrates with the console.
The center console tray has been redesigned to increase capacity while
offering a convenient power source in the storage box. The new enclosed bin in
front of the shifter now offers 12v, USB and a segment-first, available
wireless charging system for select smart phones.
The 2015 Camry’s cockpit offers intuitive top-flight in-car electronics and
displays that help reduce driver stress and distraction. The instrument panel
features a new 4.2-inch TFT screen nestled between the three-dimensional
Optitron gauges on the SE, XLE and XSE models. The screen’s color animation
displays a wide range of vehicle functions and coordinates with the multimedia
system to display audio, navigation, warnings and communications.
Detailed stitching and trim elements finished in satin chrome convey a
sophisticated appearance. Varying by model, seat cover textures range from
premium cloth all of the way to genuine leather and Ultrasuede with durable,
high contrast French-stitching.
The Quietest Camry Ever
Toyota engineers focused on reducing unwanted wind and road noise to offer
an even quieter cabin. Window and door seals were improved to keep noise
outside. The carpet features 30 percent more insulating material. Even the
Camry’s side mirrors were redesigned to better control air flow reducing
turbulence and noise.
Dialing Up Driving Dynamics
Additional spot welds were added to the door opening flanges to increase
rigidity and enable spirited handling. A combination of Macpherson struts up
front, a multi-link arrangement at the rear and a stiffer body structure allows
for unique suspension tuning across trim levels.
The electric power steering on all Camry models is tuned for better
on-center feel, better straight line stability and more direct-feeling steering
inputs. In addition to improvements in steering feel, the new Camry’s hydraulic
system has been revised with a two-stage brake booster to improve brake feel.
The Camry will continue to be available with 2.5-liter four-cylinder or
3.5-liter V6 gas engines paired with 6-speed automatic transmissions, or a
2.5-liter Atkinson Cycle engine with Hybrid Synergy drive matched to an E-CVT.
Making the Grade
In 2011, Toyota launched the sporty Camry SE grade, resulting in attracting
buyers that were 12 years younger than the rest of the segment average. The SE
model now accounts for 45 percent of the Camry sales mix, proving that drivers
want sportier models.
Building on this success, the Camry XSE grade gives customers more of what
they want with enthusiastic driving dynamics and luxurious amenities. The Camry
SE and XSE are distinguished by a unique mesh grille and fascia treatment. The
Camry XSE adds to its edgier look with model-specific 18-inch wheels, unique
shock absorbers, firmer bushings, higher rate coil springs, and unique EPS
tuning, making it the sportiest Camry yet.
Also for 2015, a Camry Hybrid SE has been added to the lineup with unique
dynamic suspension tuning that delivers an eco-fun driving experience. Up
front, a stabilizer bar, absorber valve structure, and control arm bushing
components were enhanced to offer improved ride quality while sharpening
steering feel. The Hybrid SE’s vehicle stability control system has been
retuned for smoother intervention and a more natural driving feel.
Advanced Safety Features
All Toyota vehicles come standard with the STAR Safety System. In addition,
Camry will offer safety-focused driver aids including Lane Departure Alert,
Adaptive Cruise Control, Pre-Collision System with Auto High Beams, and Blind
Spot Monitor with Rear Cross Traffic Alert.
Everybody’s All-American
Every Camry sold in North America is the product of over 7,000 skilled
American team members. From design and engineering in Michigan, to assembly in
Kentucky, a unique American touch goes into each Camry that rolls off of the
line. The new 2015 Camry will arrive in dealerships this fall.
Source:Toyota Press Release
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